There are many career options for graduates of marketing programs. Discussed below are some of the most popular positions that can be filled by someone with an educational background in marketing.
1. Marketing Specialist
A Marketing Specialist’s job is to prepare product reports. These reports contain graphs that show customer demographics, demands and buying habits. They then use this data to improve on their marketing strategy and to find markets where there could be potential for their products. They also research their competition, to find out about their distribution techniques, marketing methods and pricing. In a year, an experienced marketing specialist earns $61,290.
2. Marketing Manager
A Marketing Manager is tasked with implementing marketing campaigns that will promote products by the company or business he works for. They oversee the production of items such as newsletters, flyers, posters and leaflets, which are used for marketing. Marketing managers come up with a strategy based on characteristics of the market, the business’s objectives and costs. They maintain and keep approved mailing lists. The median annual salary for a marketing manager is $127,130.
3. Human Resources Specialist
A Human Resources Specialist takes on various tasks within the HR department. His day-to-day activities include explaining procedures, laws, regulations and policies in human resources, addressing issues raised by employees –issues such as harassment or complaints- and supporting human resource programs such as compensations and benefits. A human resource specialist’s average annual salary is $57,420.
4. Public Relations Specialist
A Public Relations Specialist has the duty to ensure that a business, company or individual is favorable in the public. The write and direct communication plans to help promote a group, an individual or a business. They are at the forefront of marketing efforts to boost a business’s presence in the market. The median annual pay for a public relations specialist is $55,680.
5. Sales Representative
These are some of the tasks a sales representative undertakes: maintain contact with prospective as well as regular customers, introduce new products to customers, recommend products to customers, answer any questions customers have regarding products, prepare bids and estimates for customers, prepare orders, pass these orders to manufacturers and maintain accounts’ records. They are also required to get in touch with customers after sales to provide support. The average annual salary of a sales representative is $55,730.
6. Sales Manager
A Sales Manager oversees all activities by managers and sales staff. They direct training of sales teams and conduct performance evaluations. They determine discounts and price schedules. A sales manager prepares budgets, approves expenditure, evaluates marketing potential of store locations, plans sales programs, visits key markets to assess operations and explains procedures and policies to distributors and dealers. A sales manager’s average pay is $113,860 per year.
7. Operations Manager
An operations manager has numerous tasks. Examples include planning sales promotions, selecting and training sales personnel, review performance data such as sales reports and financial statements to determine areas that need improving, directing production and services, facilitating the movement of goods in and out production spaces and coordinating other departments that are not related to merchandising. An operations manager earns an average salary of $97,730 per year.
8. Account Manager
An account manager must know the products and services offered by the organization they work for. They are required to meet with clients and conduct presentations of products. They are also tasked with coaching junior and new employees. They must also respond to customer’s questions and concerns to improve customer satisfaction. The average pay for an account manager is $55,602 a year.
9. Business Intelligence Analyst
A business intelligence analyst studies market strategies through surveying share trends and products. He is in constant communication with his business competitors, suppliers and other players in the market, to be informed about trends in business. He also creates and manages databases and dashboards. He manages the flow of business intelligence information to users. The average annual salary for a business intelligence analyst is $85,240.
10. Assistant Store Manager
An assistant store manager is supervises retail sales workers. Their daily activities include responding to complaints by customers, designate duties to employees, keeping records of sales and purchases, budget planning, hiring personnel, authorizing payments, creating and introducing policies and preparing reports on inventory / sales for management. Assistant store managers earn a median salary of $44,508 a year.
11. Advertising Managers
Advertising managers plan and coordinate advertising activities for the company they work for. They supervise all activities undertaken by their subordinates. They are tasked with identifying markets and creating advertisements through use of media. An advertising manager’s median salary is $56,819 per year.
12. Market Research Analyst
A market research analyst is responsible for collecting data regarding the target market of a business. They proceed to analyze the data in order to understand the type of product that is good for the market, buyer behavior and how the buyer will pay for the product. This information is then relayed to marketing teams to assist them with their plans. On average, a market research analyst earns of $61,290 as a year’s salary.
13. Media Planner
A Media Planner’s job falls under the advertising and marketing department of an organization. They have the duty to help publicize changes, new products or updates that a company wishes to make known. They help choose platforms that are best suited for the needs of a marketing program. They also coordinate all media inquiries especially during a crisis. A media planner earns an annual average salary of $45,516.
14. Event Coordinator
An event coordinator can work for event management companies or as freelancers. They have the responsibility to work with clients to establish their needs, agree on budgets and manage the budgets. Part of their job is to search, secure and book a location or venue for the event, coordinate caterers, hiring of equipment, suppliers and designers, and clearing the venue at the end of the event. An event coordinators salary in a year averages $38,491.
15. Public relations Account Executive
A public relations account executive has the duty to build relationships with clients and increase the value of a company. They are actively involved in supporting programs that will create brand recognition, for the services and products offered by their company. They create content such as press releases and articles. The median salary for a public relations account executive is $42,540.
16. Promotions Manager
A promotions manager helps product managers with the launch of their products. They work with marketing and sales teams to introduce to the public, promotional deals that will result in prospective clients / customers purchasing the products. They are tasked with making changes in marketing campaigns for efficiency. They are also in charge of launching advertisement programs. A promotions manager’s average salary is $47,131.
17. Media Buyer
A media buyer negotiates and purchases an ad space from a media company, for the company he works for. This ad space could be in television, the internet or on radio, and is then used to market products that a company wishes to reach the masses. The buyer works together with account executives and media planners to devise plans on how to reach as many prospective customers as possible. A media buyer’s average annual salary is $43,780.
Career Resources for Marketing Students and Professionals
1. Advertising Women of New York
The Advertising Women of New York brings together women in the marketing sector. It’s made up of women at all career levels; from those starting out to the senior most executives. The group empowers women to find fulfillment in their jobs. http://www.awny.org/
2. Agency Compile
Agency Compile is a website designed for marketers and advertisers looking to understand the advertising industry. It helps them find agencies that they can work with. It also creates a platform for agencies to showcase their work and share news.http://www.agencycompile.com/
3. American Association of Advertising Agencies
The American Association of Advertising Agencies also known as the 4A’s has been representing agencies across the US for years. It works with the federal and local governments to challenge unwise regulations or policies and advising them on advertising.http://www.aaaa.org/
4. American Advertising Federation
The American Advertising Federation is made up of college chapter members and thousands of advertising professionals. It ensures that members stay informed on the latest marketing techniques and technology, honors excellence in advertising, uses its expertise to address issues in communities and unites members to provide creative solutions to businesses. http://www.aaf.org/imis/AAFMemberR/
5. Cynopsis Media
Cynopsis Media is a popular media firm with a large following in over 50 countries. They have publications such as the Cynopsis Jobs, which is done on a weekly basis and other eNewsletters which are sent out on a daily basis. They have educational webinars and produce events for networking purposes. http://www.cynopsis.com
6. Careers In Marketing
Careers-in-Marketing is a leading source of information on marketing. It has sections for available jobs, careers in marketing, company listings and enriching books that you can read. http://www.careers-in-marketing.com/
iHireMarketing is a tool used by job seekers and hiring personnel in the marketing industry. It searches thousands of jobs then sends applicants responses on opportunities that might be relevant to them. As for employers, one can easily find candidates that qualify for job openings using the resume search tools provided. https://www.ihiremarketing.com
iHireSalesPeople brings together job seekers, business owners, recruiters, HR administrators and other key players in marketing. As a professional looking for a new career you can register with iHire to enjoy access to resources whereas recruiters will enjoy narrowed search for potential employees hence save time. https://www.ihiresalespeople.com
Jobs4Sales is a great place to find job openings. It features a large number of companies as well as job opportunities in every part of the country. http://www.jobs4sales.com/
MediaRecruiter.com is an organization that created a platform for media firms and companies to post job opportunities. Through it, potential candidates can now find employment just as employers find suitable candidates for various positions in their companies. http://www.mediarecruiter.com
MediaBistro remains one of the notable boards for professionals in the media industry. It has job postings for different positions in all major and up-coming companies across the US. https://www.mediabistro.com/jobs/
Monster is a global employment solution company which operates online. It offers various services such as recruitment, talent management and career management. It is also a place where job seekers can find resources on resume writing, career advice, interview tips, career advice by industry and salary & benefits. http://www.monster.com
13. Philly Ad Club
The Philly Ad Club is a nonprofit organization that is made up of print and broadcast media professionals, advertisers, media buyers, public relations specialists and marketing professionals. They mentor young people and professionals who are beginning their careers in the industry and present members with opportunities for networking. http://phillyadclub.com
14. Sales & Marketing Executives International, Inc. (SMEI)
SMEI (Sales & Marketing Executives International) is a registered nonprofit based in New York but rendering its services globally. It offers certification programs which prepare individuals for professional competency. It connects members with their peers and creates webinars and online forums where they can interact. http://www.smei.org/
15. The Riley Guide
The Riley Guide is a top online gateway to career information, education information and jobs. It is also used by employers as a reference. Upon visiting the site, it will take you to hundreds of websites on careers and jobs. It also has information on salary by career area. http://www.rileyguide.com
16. Careers in Marketing
Careers in Marketing is one of the best places to find information on careers in marketing and business. There are plenty of resources such as books worth reading and links to other websites that you can benefit from. It explores a variety of careers in marketing such as advertising, public relations, retailing and product management. http://www.careers-in-marketing.com/
CandidCareer.com shares videos of interviews with career professionals. These interviews could help you learn a thing or two about your chosen career path, as the interviewees share their journey from their first day on the job to where they currently are. It’s a good place to find career advice. https://www.candidcareer.com
18. O*NET Online
O*NET OnLine offers the public information on different occupations. For students and individuals looking for jobs, they can find resourceful information on My Next Move. Both are applications funded by the U.S. Department of Labor to guide the public to important information such as skills, work activities and abilities in relation to careers. http://www.onetonline.org/
19. NC Tower
The NC Tower has information about programs offered at public universities and community colleges in North Carolina and their outcomes. You will find information on some of the highest paying degree programs and popular degrees. http://nctower.com/
20. Occupational Outlook Handbook by the Bureau of Labor Statistics
The Occupational Handbook by the Bureau of Labor Statistics gives you an insight into all occupation groups. You can select a particular occupation for information about median pay, entry-level education, growth rate and a projection of the number of new jobs. http://www.bls.gov
MarketingJobs.com is a leading job board that you can browse for hundreds of employment opportunities in the field of marketing. You will benefit from resources featured; job alerts and services like resume management and support. It’s also a platform where employers post jobs and get to enjoy access to the resume bank. http://www.marketingjobs.com/
22. Nation Job
Nation Job is a job network that brings together communities, job seekers, industries and employers. They work with leaders in the community, local and regional organizations, executive recruiters, national employers and service providers, to give them value and result-oriented services. http://www.nationjob.com
23. Women Sports Jobs
Women Sports Jobs is the number one online career center for sports and therefore a great place to look for jobs. It posts the latest job openings. As a job seeker, you will access categories such as jobs of the week, career counseling, career events, continuing education and resume writing. http://www.womensportsjobs.com/default.htm
24. Jobs at Turner
Turner is an established company with a presence over 200 countries. They offer employment opportunities and practice inclusion in the workforce, which allows for diverse ideas and perspectives, which in turn lead to growth of an individual and the company as a whole. http://jobsatturner.com/
25. American Marketing Association
The American Marketing Association brings together marketers and aims to create awareness about the best practices for today and the future. It offers unparalleled leadership to stakeholders, customers and members. https://www.ama.org/
26. Ad Council
The Ad Council is known for producing some of the best advertisements and campaigns in the U.S. The council aims to produce ads and run campaigns that are of public good, addressing serious issues and bringing about a difference in the society. http://www.adcouncil.org/
27. Birschbach Media
Through Birschback Media, you can find plenty of career options in TV, Cable, Radio, the internet and interactive media. http://www.birschbachmedia.com/
28. Advertising Age
Ad Age offers plenty of marketing resources that will keep you informed of the latest in the marketing world. These include research reports by well-known leaders in the industry and webcasts. http://adage.com/
29. McDougall Interactive Marketing
McDougall Interactive Marketing provides clients with digital marketing services. they have plenty of marketing resources including internet marketing tools, DVDs, blogs, conferences and books. http://www.mcdougallinteractive.com
30. The Wall Street Journal
The Wall Street Journal is a resourceful portal that you can visit regularly to keep yourself informed on the business world, technology, economy and all else. They have resources for careers, such as career advice, hiring and salary. http://www.wsj.com
31. Umanitoba: Exploring Occupations
The University of Manitoba: Exploring Occupations is a career guide that looks at the details of all occupations you can think off. It’s a good read if you are considering a career in marketing. http://www.umanitoba.ca/counselling/careers.html
Vault explores various industries. You should read about marketing, professionals in the industry, interesting facts and so much more. You can also access the job board and the section on networking. http://www.vault.com/hubs/506/hubhome_506.jsp?ch_id=506