This is a comprehensive guide to BSBA degree and BBA degree.
This guide will provide a detailed perspective of BBA and BSBA degrees, their differences, expected course work, and provide a guide on the right for you.
We will also explain the concentrations and specializations available for both degrees, what jobs you can get with a BBA or a BSBA degree, salaries with a bachelor of business, and whether the degrees are worth it.
What is a BBA or a BSBA Degree?
Both the BBA degree and BSBA degree are bachelor’s level fields of study designed to provide students with a strong academic foundation in core business functions and an understanding of their application in actual work environments. BBA is an acronym for Bachelor of Business Administration degree, whereas the BSBA is an acronym for Bachelor of Science in Business Administration – also known as B.S in Business Administration.
Business administration degree comprises broad areas of study including general business administration, human resources, accounting, marketing, finance, project management, international business, logistics, information technology, and organizational behavior.
These key business competencies are flexible enough that upon graduation, careers in a variety of different fields and industries may be available. Besides, some employers make it a compulsory requirement for job applicants to have a bachelor’s degree in business for some job openings.
The comprehensive curriculum helps students to gain skills on how to oversee and supervise the running of various aspects of businesses.
In addition, students gain skills in:
- Planning strategically, creating value and operating a business in a dynamic environment.
- Managing a business as regards decision making, operations, and the organization of personnel.
- Mastering financial principles of a business.
- Leading projects across all areas of business.
Difference between BBA Degree and BSBA Degree
While all three focus on the study and application of key concepts relevant to the successful running of a business, several differences exist between them.
The Bachelor of Business Administration (BBA or B.B.A.) offers students an understanding of common concepts on business and finance, exploring areas such as accounting, marketing, and finance. Ordinarily, BBA students select areas of specialization such as international business and marketing in line with their career aspirations.
The Bachelor of Science in Business Administration (BSBA or B.S.B.A.) on the other hand, has similarities with BBA but includes more math prerequisites and analytical courses. The curriculum is usually broader, featuring general education knowledge with business programs still the primary focus.
Another degree program a university may offer is the Bachelor of Arts in Business Administration (BABA or B.A.B.A.). BABA differentiates itself by offering several liberal arts courses besides the core business courses. Literature, Mass Communication, History and Sociology are examples of additional courses BABA students may take.
Most of the content covered in the three degree programs is similar except for the differences explained above and therefore students are not limited in terms of careers they may pursue.
BSBA- Several career opportunities for BSBA exist around business development and analytics. Examples include Accountant, Risk Consultant, Economist and Chief Finance Officer.
BBA- Career opportunities are limitless in BBA as it covers several aspects of business. One can be, among other things, an Information Technology Manager, Human Resource Manager, Portfolio Manager, Economist or Salesperson.
BABA- BABA students are also equipped to take on a wide range of careers in the real world. These include Creative Director, Chief Marketing Officer and Market Research Analyst.
BBA AND BSBA Degree: Which Degree is Right for You?
In deciding which business degree to pursue, you need to factor in career goals and preferred areas of study among other considerations such as curriculum diversity and flexibility.
You also need to consider your particular strengths and weaknesses to pick the right programs.
If, for example, you are good at Math and Science, BSBA might be the right choice for you if you desire to explore analytics and business.
On the other hand, if you are geared more towards communication and business or entrepreneurship, you can consider going for a BABA with a clear focus on specific areas.
You can go for BBA if your main goal is to understand business, finance, and entrepreneurship and go onto a career without necessarily taking on other general education requirements.
BBA and BSBA Degree Coursework and Core Concepts
It is common for Business Administration students to either pursue a general degree or pick an area of specialization. Most programs focus on studying a set of core business and finance concepts within the first two years, allowing room for later concentration in specific areas. Many students proceed to specialize in areas including marketing, finance and Information Systems management.
Among the core courses in Business Administrations programs are management, marketing, statistics, micro-economics and financial and managerial accounting. In addition, many of these programs also feature mandatory coursework in social studies, communication and math. For those who pursue a specialization, at least five extra courses are taken zeroing in on the preferred area of study. For example, someone specializing in Information Systems management will probably take courses in networking, databases, web development and application development.
Common Business Courses
Accounting looks into various accounting principles crucial to the running of any business operation. One learns how to develop and analyze financial statements and reports. Recording entries, accounts payable and receivable, assets, liabilities and equities are among the key concepts explored. Others are, cost accounting and internal controls.
A course on marketing takes students through concepts that allow a business to understand its audience and come up with the best ways to reach and connect with them in order to achieve their goals. It primarily deals with the development and implementation of marketing strategies, branding as well as sales and distribution channels.
Concepts introduced in statistics courses include probability theory, sampling and data presentation among others. It aims to enable one to gain insights into a business by crunching the numbers. In more advanced coursework, students learn how to work with statistics software used in business environments.
This course covers key principles and concepts in the world of finance including stocks, investment strategies, financing, budgeting and financial forecasting. One also gets a feel of international aspects of finance particularly in investment.
Economics courses cover elements of macro and micro-economics. Students gain an understanding of macro-economic concepts such as national income, resource allocation and government and banking interventions. In Micro-economics, focus is on concepts such as supply and demand, market structure and income distribution among others.
Management focuses on harnessing all the resources within an organization to drive it to achieve its goals. One gains an understanding of organizational structures, planning, project management, regulations and labour relations among other concepts.
BBA and BSBA Concentrations / Specializations
Business Administration is a field of study that offers an array of possibilities for specialization. By getting into these areas of focus, students equip themselves with knowledge and useful skills in the field of study allowing them to take on many challenging and lucrative opportunities. The main areas of specialization in Business Administration typically fall under the categories listed below.
One area of specialization in BBA is marketing, allowing one to craft workable marketing strategies for businesses. In this field, one gets to learn about various aspects involved in sales, advertising and marketing. One has to keep up with the latest trends in marketing, for example, the current shift to digital and influencer advertising and decide which strategies to deploy to help the organization reach its goals. You will understand the intricacies of brand management, market research, market segmentation, product management and how they all uniquely influence sales and distribution.
An entrepreneurship specialization is meant to enable one to effectively start and manage their own business. Learning focuses on taking on issues and situations that are relevant to entrepreneurs. One gains an understanding of the legal considerations when starting and operating a business, financial analysis skills, managerial and leadership skills, contracting and procurement among others. It equips one to be able to analyze the business environment and develop the best path for the business to take.
A project management specialization in Business Administration is meant to equip one with the skills to effectively manage and complete projects on time and within the set budget for an organization.It explores how to prepare for a project by coming up with project plans featuring analysis of risk, costs and scheduling. It also looks into various situations that hinder project delivery in real business environments. One also learn how to use various special tools and techniques to gain special insight into factors surrounding a project.
A BBA degree with a specialization in finance leaves one with an in-depth knowledge of investment, finance and accounting principles as well as regulatory standards. Knowledge of accounting and finance principles is crucial in drawing up and analyzing financial statements as well as coming up with financial forecasts. In addition, businesses will seek to leverage your insights on finance when making key decisions with specific goals in mind. For example, in drafting budgets, keeping a close eye on the organization’s financial health, exploring investment opportunities and cutting down on costs to boost efficiency. Businesses will also seek to navigate the regulatory environment, making the knowledge of regulatory procedures and standards vital.
Information Systems Management
Specialization in Information Systems Management in BBA gives you an edge in understanding the technological needs of an organization and effectively managing their information systems. It explores areas including databases and their maintenance, networking, software, hardware and cyber security in an organizational set-up. One is able to take on various Information Technology (IT)-related roles within a business or organization with skills in Information Systems Management.
Specialization in international business has the potential to take you around the globe as it involves exploring the workings of the global economy and understanding international markets. It looks into how to effectively position an organization for success in international environments while taking into account differences in people and markets around the world. One gains an understanding of international trade policies, trade organizations, global financial markets among other areas.
Human Resource Management is another area of specialization in Business Administration. It focuses on the recruitment, development and management of employees within an organization. Learning involves a deep dive into, among other topics; labour relations and laws, recruitment procedures, disciplinary processes, performance appraisal methods, conflict resolution and remuneration and benefits. At its core is the effective management of human assets to achieve maximum efficiency and productivity within an organization.
Accreditation for BSBA and BBA Degree
Accreditation is necessary for an institution as it confirms it meets the standards set by a recognized accreditation agency. Two types of accreditation exist in education; specialized and institutional. There are three main specialized accreditors for business degree programs.
1. Accreditation Council for Business Schools & Programs(ACBSP)
ACBSP accredits business programs at associate, bachelors, masters and doctorate degree levels globally.
2. International Assembly for Collegiate Business Education (IACBE)
IACBE does not accredit institutions offering only associate degrees in business. It accredits business-related programs leading to associate, bachelors, masters and doctorate degrees in various countries.
3. The Association to Advance Collegiate Schools of Business (AACSB)
AACSB issues accreditation for business degree programs at bachelor’s, master’s and doctorate levels internationally.
Regional and National associations of higher learning institutions issue Institutional Accreditation. An example is the Higher Learning Commission. Accreditation of an institution is also an important requirement to access financial aid regardless of the program being taken.
Jobs and Careers with a BBA and BSBA Degree
With a Business Administration degree, one is empowered to take on a wide range of career opportunities within various types of organizations. Here are some of the many options one might pursue with their Bachelors.
Logistics managers in an organization are involved in overseeing distribution, storage and transportation activities within an organization. They supervise teams and work with softwares for inventory management, supply chain and more.
Marketing managers in an organization are responsible for crafting marketing strategies in line with an organization’s target audience and sales targets. They keep a close eye on trends and analyze performance of various products and services to devise the most effective ways to identify and retain customers.
A sales manager within an organization is tasked with supervising and co-ordinating the sales team. They are responsible for setting sales targets, developing training programs and devising strategies to meet the targets.
Finance managers are responsible for making key decisions affecting the financial health of an organization. They co-ordinate activities including budgeting and planning, and analyze financial statements and reports to draw insights relevant to the business.
Human Resource Managers
HR managers are responsible for utilizing and developing an organization’s human assets to improve efficiency and productivity while maintaining compliance with labor laws and regulations. They are crucial in the recruitment process, development of training programs, performance appraisals and disciplinary action among other functions.
Administrative managers are central to co-ordinating an organization’s support services effectively. Depending on the size of a business or organization, an administrative manager could oversee a number of functions including maintenance of facilities, keeping records, office welfare, printing and copying and security.
A Business Administration degree should equip one with skills that allow them to come up with solutions in real-world business environments, with an understanding of various aspects of the field. They include skills in accounting and finance. Principles and concepts in accounting and finance are central to the operations of any business, making an in-depth knowledge of them useful to many organization.
In addition, one acquires important skills relating to business law and regulations. To navigate the ever changing operating environment in business, knowledge of regulatory standards, laws and procedures is vital.
One also gains useful skills in marketing. Marketing is one of the most important elements of business, and knowledge of trends and data analysis allows one to come up with and implement great marketing strategies geared towards achieving specific goals.
In addition, one should gain skills in management and leadership. These are crucial elements in the running of an organization that cannot be ignored when seeking to achieve ambitious targets. It enables one to harness the resources at an organization’s disposal most effectively to reach their goals.